Holy Moly: Taking a New Food Brand from Launch to Landfill… in a Good Way (On the Motorway!)
Client: Holy Moly
Industry: Food & Beverage
Service: Full Vehicle Wrap (Van)
When Holy Moly approached us, they were on the cusp of a major national launch. Their mission: to bring fresh, delicious guacamole to supermarkets across the UK. As a new brand entering one of the most competitive retail spaces, they needed more than a great product—they needed immediate brand recognition.
Their challenge to us was clear: “How do we take our new branding and make it impossible to ignore?” They needed to get their name out on the road and into the public’s mind, fast.
This project was a dream brief. Holy Moly didn’t want to just “put a logo on a van”; they wanted to extend their vibrant, artistic brand identity to their vehicle.
Working closely with their team, we translated their core branding into a full, high-impact vehicle wrap.
Total Transformation: This was a complete wrap, turning a standard van into a 24/7 marketing asset. The final design was bold, confident, and absolutely unmissable.
The van wrap immediately hit the roads, acting as a mobile billboard during the critical launch phase. The bright, bold design ensured it cut through the noise of daily traffic, planting the “Holy Moly” name in the minds of thousands of potential customers every single day.
The true success of this project, however, was in the “real world” impact.
This is a testament to the power of cohesive branding. We had the pleasure of wrapping the van, and shortly after, one of our own team members was in their local supermarket. Having not heard of the brand before the project, they instantlyrecognised the Holy Moly product on the shelf.
The bold design of the van had translated perfectly to the packaging, creating instant familiarity and brand recall. It proves a powerful point: strategic vehicle wrapping bridges the gap between the street and the store.
This project for Holy Moly is a powerful example of how a well-designed vehicle wrap isn’t just an expense—it’s one of the most effective brand-building tools a new business can invest in.
