For UK e-commerce brands, the cost of third-party delivery is spiralling. It’s often the single biggest complaint we hear from business owners.
The smart ones, like our client HomeTreats, are making the bold move to bring logistics in-house. It’s a fantastic way to control costs, improve customer service, and take charge of your brand.
But here’s the mistake many make: they buy a fleet of plain white vans.
A white van is a cost. A wrapped van is a marketing asset. It’s a 24/7, nationwide mobile billboard. When you’ve already paid for the van, the fuel, and the driver, failing to wrap it is like buying a full-page magazine advert and leaving it blank.
Your in-house delivery fleet is your most powerful advertising tool. Each van can:
- Build brand recognition in every city it visits.
- Showcase your specific products (like a mobile showroom).
- Build public trust (a branded van looks professional and secure).
We recently helped the furniture brand HomeTreats roll out their new 10+ van fleet. We didn’t just wrap them; we created a scalable system to get each van on the road in 1 day.
See the full “mobile showroom” concept in our new HomeTreats case study.
