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Case Study: AutoTrader VW ID Buzz Wrap

 – Making a Bold Statement in Manchester

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Client: AutoTrader UK
Location: North West, Nationwide Reach
Date: Autumn 2024
autotrader - brand vehicle wraps manchester professional

About AutoTrader

AutoTrader is a household name across the UK, renowned for connecting buyers and sellers in the automotive market. Headquartered in the North West, AutoTrader has a strong local presence while maintaining a nationwide reach, helping millions of drivers find their next vehicle every year. The company also runs a series of career events, providing insight into opportunities within the automotive and digital sectors, including its popular Career Stories initiative.

Project Overview

In autumn 2024, AutoTrader contacted WRAPvehicles with a request for a promotional vehicle wrap ahead of an important two-day Career Stories event in Manchester City Centre. The brief? To take a VW ID Buzz, a silver electric van, and turn it into a show-stopping promotional vehicle with a printed gradient wrap fading from light pink to dark pink.
This project posed several challenges:
  • Tight timescale: The wrap had to be completed within a few days to meet the event schedule.
  • Gradient wrap complexity: Fades across a 3D surface like the ID Buzz are notoriously tricky. Colours needed to match perfectly across panels, edges, and curves to ensure a flawless look.
  • Temporary installation: The vehicle needed to be returned to its dealership in perfect condition after the event, requiring careful removal planning.
autotrader - brand vehicle wraps manchester professional

WRAPvehicles Approach

Our team worked closely with AutoTrader at every stage:
Design consultation: We advised on how to translate the gradient design into a vinyl wrap that would wrap seamlessly around the unique contours of the ID Buzz.
Production & installation: Using high-quality materials, the wrap was installed with attention to detail, achieving a vibrant multi-tonal pink finish.
Event deployment: The VW ID Buzz became the centrepiece of the Manchester City Centre event, attracting attention and creating plenty of social media buzz.
Post-event removal: After two successful days at the event, the wrap was carefully removed so the vehicle could be returned in pristine condition.

Project Outcome

The VW ID Buzz arrived at the event transformed, with a high-gloss, eye-catching gradient wrap that captured the essence of AutoTrader’s brand. The campaign performed perfectly, and the client was delighted with the result.
As a result of this successful collaboration, WRAPvehicles is now AutoTrader’s trusted partner for vehicle wraps, demonstrating our ability to deliver high-quality, time-sensitive projects that make a real impact for North West-based businesses with nationwide reach.
autotrader - brand vehicle wraps manchester professional

Ready to Make Your Brand Stand Out at Your Next Event?

If you have an event coming up — trade show, expo, promo festival, launch — or want a vehicle wrap that gets attention and lasts beyond the day, then WRAPvehicles is the partner you need.

Get in touch to discuss your project, see design options, and get a quote: Contact WRAPvehicles today